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Toddle

Where love and care blossom

light blue background, tech, simple, gradient.jpg
Cover Mockup.png

Product

Toddle

Toddle is a delightful interactive platform that seamlessly connects parents and caretakers, creating a joyful and effortless experience. By fostering a strong and supportive partnership, Toddle plays a vital role in the upbringing of your precious little ones, ensuring they receive the utmost care and attention they deserve.

What I did

Visual design
Interactive prototyping
Branding
User research + testing

My Role

Product Designer

Timeline

Q2 2023

Introducing Toddle

Toddle is a delightful interactive platform that seamlessly connects parents and caretakers, creating a joyful and effortless experience. By fostering a strong and supportive partnership, Toddle plays a vital role in the upbringing of your precious little ones, ensuring they receive the utmost care and attention they deserve.

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Project Kickoff

In order to understand the challenges and constraints experienced by daycare owners, my first step was to conduct research on several platforms, such as BrightWheel, Baby Connect, and Glow Baby, to explore the features they offer in a baby tracking app.

C&C Analysis

Glow Baby

Variety of features such as (feeding, nap, diaper), daily diary, health timeline 

Baby Connect

Social feed for parent’s community, daily log, direct message 

Bright Wheel

Live chats between parent and caretaker, calendar updates, attendance

Process

Understanding User Needs

I interviewed five daycare owners and caretakers to discuss the challenges they encounter in daily communication with parents. From these interviews, I identified our target audience for Toddle.

Affinity Mapping

I compiled my findings into an affinity map, which helped me refine the features I plan to add to Toddle. Additionally, I gained a clear understanding of the challenges caretakers were facing and identified ways to enhance the user experience for them.

Problem

Daycare owners require a more comprehensive mobile app that offers direct chat, attendance tracking, and behavior analysis features to improve communication and tracking of each child's daily activities, resulting in a better user experience for daycare owners and parents.

"How might we reduce difficulties faced by daycare owners with communication and tracking of daily activities?"


"How might we offer more diverse options and features to enhance communication and tracking capabilities?"

Solution statement

Introducing Toddle, a mobile app for daycare management with direct chat, attendance tracking, and behavior analysis. It streamlines communication between daycare owners and parents while efficiently managing daily operations.

Ideation and Testing

Formulating different pathways

Here are three flows I designed for achieving simple onboarding, live chat, and tracking functionalities in the app.

Conducting usability testing

I had the opportunity to showcase the prototype to daycare owners and assigned them a user task to complete. Fortunately, all of their responses were overwhelmingly positive and incredibly helpful.

Final Design

Final iterations

These initial screens incorporate all the essential features gathered from research and testing for the app.

Final clickable prototype

Learnings

Embrace the journey

This project was pivotal for me in learning to create user-friendly products. As my first solo endeavor, I managed every aspect from planning to execution. Despite initial challenges, I honed my skills in time management and prioritization by breaking tasks into manageable steps with realistic deadlines. 

Where love and care blossom

Inspired by my mom and grandma's dedication, this project is close to my heart. Growing up in a bustling household, I witnessed their hard work in building a daycare business. Using technology and UX principles, I aimed to enhance efficiency and organization for caregivers and children. Through an interactive tracker app, my goal is to streamline daily tasks, improve communication, and offer valuable insights for better decision-making.

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